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Electra Meccanica

LAMag: This Single-Seat Electric Vehicle Is Positioning Itself as the Perfect Pandemic Ride

Aug 20th 2020

LAMag: This Single-Seat Electric Vehicle Is Positioning Itself as the Perfect Pandemic Ride

The makers of a single-seat, all-electric vehicle are doubling down on the concept that driving alone may be the ultimate in social distancing. At a moment when companies are tightening marketing campaigns and fleeing places like shopping malls, the Canadian makers of the Solo are veering straight into malls and investing big in billboards. They’ve already set up at Westfield Century City in an effort to lure in mall shoppers.

They’re hoping people will embrace this latest eco-friendly mode of transportation, both during and after the pandemic. “It just so happens that it’s a perfect vehicle for COVID even though it wasn’t designed for that purpose,” explains Paul Riviera, CEO of Electra Meccanica, the company that manufactures the microcars. “Most people drive alone. Look in the majority of cars and you’ll see three to four free seats.”

Read more at lamag.com